But what contributes to the reliability of Snapdragon processors in the foldable form factor? What makes them the preferred choice for foldable phones? Let’s elaborate!

Snapdragon Superpower

Powering a foldable device is like handling two phones in one. You need a powerful chipset to make switching between the two displays seamless, as well as a power-efficient one to prevent it from completely draining your battery.

The Snapdragon 8 Gen 3 is based on an extremely power-efficient 4nm process. Its Kryo CPU cores are designed to enhance power efficiency and are arranged in an upgraded configuration of 1 Prime, 5 Performance, and 2 Efficiency cores. The chipset can intelligently allocate tasks to the appropriate cores based on their complexity. Essentially, this means that the processor can perform like a beast when necessary or dial down to effectively tackle light workloads without breaking a sweat. Moreover, these professors are designed for long-term use to ensure that your performance is well maintained over time.

Great AI Processing Capabilities 

When you have a large canvas of a foldable phone at your fingertip, you get more room to express yourself and thus your creativity and productivity can naturally run wild. This is also why foldables are perfect for AI experiences that help you accomplish more with minimal effort. 

The Snapdragon processors on foldable phones are fully equipped to support class-leading AI processing. The Snapdragon 8 Gen 3 features an advanced AI engine, the world’s first to support generative AI models with up to 10 billion parameters directly on the device. This opens the door to all kinds of innovative AI use cases. Moreover, the Hexagon NPU on the Snapdragon 8 Gen 3 is designed for exceptional power efficiency, ensuring that your phone can run AI applications without compromising battery life.

Elevating the camera experience 

Once again, accommodating large camera sensors in foldable smartphones is challenging due to strict size and thickness constraints. To deliver a true flagship-grade camera experience while maintaining a sleek and functional form factor, a phone must rely as much on its image processing capabilities as on its camera optics. This is where the Snapdragon 8 Gen 3’s highly capable and Cognitive Spectra ISP shines. It helps intelligently analyze the scene, optimising capture settings, to deliver superior results in varying lighting conditions. It supports multiple cameras and handles demanding video tasks in real-time like a pro, promising stunning captures. 

Power that lasts 

Foldables have two screens to power, which can really put a strain on battery life. That’s why making sure they last longer between charges requires a power-efficient chipset! The Snapdragon 8 Gen 3 serves as the flagship platform that offers remarkable efficiency across its CPU, GPU, and NPU. 

As compared to last-gen Snapdragon, the Kyro Cores offer  20% improved power efficiency, the Adreno GPU delivers up to 25% better power efficiency, and the Hexagon NPU delivers 40% improved performance-per-watt for sustained AI inferencing!  This integrated design not only enhances performance but also leads to significantly improved battery efficiency. 

By intelligently managing power, the Snapdragon 8 series processors like the Snapdragon 8 Gen 3 and Snapdragon 8 Elite are designed to allow users to enjoy the full potential of their foldable devices without the constant worry of charging them. 

To sum it up, the Qualcomm Snapdragon processors have significantly raised the bar for the foldable experience. They are designed to let you be the best creative version of yourself, without worrying about performance or battery life. Their powerful performance, energy efficiency, and AI capabilities ensure that these devices can deliver a seamless and immersive experience, combining the best of both smartphones and tablets.

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These chips are engineered for cutting-edge technology that makes them very dependable gaming partners. They offer exceptional power and AI-driven innovation, assuring of lightning-fast response times, stunning graphics, and seamless multitasking, all while keeping the battery consumption to a minimum. 

The recently launched Snapdragon 8 Elite is the first mobile platform to support Unreal Engine 5.3 with full Nanite support, thus enabling film-quality 3D visuals, rivalling AAA console games. 

In this article, we’ll explore five reasons why Snapdragon chipsets are trusted by smartphone brands and consumers to power an exceptional gaming experience! 

Unmatched Performance 

Snapdragon helps unleash max performance 

Performance is the backbone of any gaming device, determining the overall experience and capability to run games smoothly. Snapdragon chips are renowned for their exceptional performance in smartphones, promising speed and efficiency that gamers can rely on. They ensure quick load times, fluid frame rates, and responsive controls, all of which are essential for immersive gameplay. 

Built on a cutting-edge process, Snapdragon 8 Elite is equipped with powerful Oryon cores which improve performance by a stunning 45% enabling a powerful gaming experience while also improving power efficiency. The chipset includes 2 prime cores clocked at blazing 4.32GHz, making them one of the fastest cores on smartphones! So, yes, with all that power you will surely be leveling up your gaming.  

Immersive Graphics

The Adreno GPU in the Snapdragon 8 Elite delivers 40% faster graphics rendering and 40% improved GPU power efficiency, resulting in ultra-smooth, lag-free visuals. Its sliced architecture which divides the GPU into smaller independent cores promises astonishing graphics and realistic environments without compromising battery life. Snapdragon’s gaming chips also include the Snapdragon Elite Gaming suite of technologies developed specifically for premium mobile gaming. These include exciting features like advanced customisation, support for high refresh-rate displays, and ultra-realistic graphics.

https://www.youtube.com/watch?v=CFuSR4rVWg4<Ray tracing with global illumination demo>

Hardware-accelerated Ray Tracing with Global Illumination simulates the way light interacts with a scene in the real world. This helps produce lifelike lighting, reflections, and shadows in complex scenes powered by Unreal Engine, dramatically uplifting gaming visuals. Adreno Frame Motion Engine doubles frame rates while keeping power consumption steady, ensuring smoother motion or more fluid gameplay. Snapdragon Game Super Resolution enhances graphics with upscaling, offering high resolution without draining battery life. Together, these features make a massive difference to your gaming experience.

Great AI Processing Capabilities 

We are in the age of AI where apps and games are evolving to leverage AI-driven enhancements. For your devices to be future-proof, they need to have solid AI capabilities. This will make them better positioned to adapt to new advancements and deliver an intelligent experience. This is yet another area where Snapdragon chips excel. 

The Oryon cores and Adreno GPU on Snapdragon 8 Elite are optimized for AI and the chipset also features a leading AI engine that brings up to 45% improvement in AI performance. This opens up a host of opportunities to explore novel AI use cases. 

The Hexagon NPU (Neural Processing Unit) is a key element in making Snapdragon-powered smartphones incredibly power-efficient when managing AI workloads. With the increasing demand for on-device AI tasks, such as real-time translation, advanced image processing, and voice assistants, efficient AI processing is crucial for enjoying AI capabilities without making a dent in the battery mileage.

Incredible Battery Life

Power efficiency is just as crucial as raw performance

Striking the right balance between power and efficiency is important in real-world scenarios, where your phone does much more than just game. Gamers need sustained performance for intense sessions, but they also require endurance to keep playing without draining the battery too quickly.

The Snapdragon 8 Elite is the flagship platform that brings in incredible efficiency across CPU, GPU and NPU ensuring a much-improved battery performance. Efficient power management ensures that your phone doesn’t overheat or rapidly drain the battery, even during graphics-intensive games like Call of Duty: Mobile or Genshin Impact. 

Also, on-the-go gaming often involves switching between Wi-Fi and mobile data networks, which can be power-hungry. Snapdragon-powered gaming phones employ the best-in-class 5G, Wi-Fi, and Bluetooth technologies to ensure that these transitions are seamless while minimising battery drain.

Play and stream with confidence

Modern gaming is not just about smooth gameplay but also encompasses an immersive audio experience and factors like streaming on social media platforms. Snapdragon combines powerful audio to complement top-tier graphics quality. HDR games run up to twice as fast, and aptX Adaptive technology ensures the audio stays perfectly synced with the action on-screen, creating a seamless gaming experience.

Snapdragon Sound is designed to provide a high-quality listening experience, particularly when you are gaming with wireless headphones or earbuds. It enables ultra-low audio latency and allows gamers to promptly hear and react to in-game cues like gunshots, footsteps, or enemy movements. Snapdragon Sound also facilitates high-resolution and lossless audio for audiophiles. 

Snapdragon Sound facilitates immersive audio to give gamers an edge

As for game streaming, the Snapdragon 8 Elite features a very capable Spectra AI ISP that produces AI-enhanced photos and videos in real-time, thus making you look your best in every environment.  

To sum it up, Snapdragon-powered devices lead the way in gaming with cutting-edge technologies at their core, ensuring that players enjoy an immersive and dependable gaming experience. Snapdragon processors offer a perfect mix of high performance, stunning graphics, smart AI features, long battery life, and excellent sound quality. The Snapdragon 8 Elite takes gaming to the next level, providing smooth gameplay and the exciting potential of AI enhancements. These innovations ensure that players have the best tools to play and share their favourite games confidently. 

With advancements in mobile technology, these processors have become the backbone of modern devices, delivering superior performance, efficiency, and consistency. They promise not only incredible raw power but also enhancements across key areas, including battery life, display quality, camera performance, and even your security and privacy.

Before we get to some incredible deals on Snapdragon-powered mid-range smartphones, let’s talk a bit about why Snapdragon processors are considered the gold standard when it comes to smartphones! 

Why you should buy a Snapdragon-powered smartphone?

When it comes to smartphones, the chipset is both the heart and brain. It dictates how quickly apps launch, how efficiently the battery lasts, and how smoothly you can switch between tasks. The chipset must perform flawlessly every time, as even the slightest jitter or lag – say, 1 in 10 times – can disrupt the seamless experience and lead to frustration. In today’s era of high-demand mobile gaming, AI-driven applications, and 5G connectivity, the chipset plays an even more crucial role in defining your user experience.

Snapdragon processors are renowned for their longevity, offering durability and reliability that ensures consistent performance over time. With a focus on enhanced security, Snapdragon devices benefit from regular updates that improve functionality and help you stay secure. 

Performance-wise, these processors excel in delivering high-speed processing, efficient multitasking, and exceptional graphics, particularly for gaming. Snapdragon chipsets also facilitate advanced AI features such as machine learning and natural language processing, improving efficiency in real-world use cases like photography, voice assistants, and predictive text. 

So, essentially, Snapdragon processors are the ones you can trust. Major industry OEMs trust Snapdragon processors for their flagships for a reason. Over the years, even consumers have come to trust the Snapdragon brand for consistently delivering reliable performance and cutting-edge technology. 

Let’s now list some of the best deals that you shouldn’t miss. 

Realme GT 7 Pro

Realme GT 7 Pro is the first phone in India to be powered by Snapdragon 8 Elite. This powerful chipset is paired with up to 16GB RAM and 512GB storage, ensuring smooth performance even under demanding tasks. The 120Hz quad-curved AMOLED display delivers vibrant, crisp visuals, and the phone features a capable triple rear camera system, led by a 50MP primary sensor with OIS.

Other highlights include a robust build with IP69 dust and water resistance, a convenient under-display fingerprint sensor and 120W fast charging support. You can get it from Amazon for a starting price of Rs. 59,999.  

Buy Now

iQOO 13 

The iQOO 13 is a high-performance smartphone designed for gaming enthusiasts. It is powered by the Snapdragon 8 Elite Mobile Platform which ensures smooth, powerful gameplay with enhanced graphics and low power consumption. The smartphone features a 144 Hz Q10 2K LTPO AMOLED display for precise control and fluid visuals, ideal for fast-paced gaming. It also boasts a 7K VC Liquid Cooling System to prevent overheating during extended sessions. 

The phone is IP68 and IP69 certified, housing a robust 6000mAh battery with 120W FlashCharge for uninterrupted gameplay. For photography enthusiasts, the iQOO 13 is equipped with a Sony 100mm portrait camera and a 32MP selfie camera, promising stunning shots across scenarios.

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Xiaomi 14 CIVI

The Xiaomi 14 Civi is an all-rounder powered by the Snapdragon 8s Gen 3 mobile platform. The chipset is based on a power-efficient 4nm process and integrates advanced architectural features like the X4 Super-core and Qualcomm Triple ISP, resulting in impressive performance at a very competitive price. The quad-curve AMOLED display supports a 120Hz refresh rate and up to 3000 nits of peak brightness. The Xiaomi 14 Civi features stereo speakers for powerful audio and supports advanced HDR formats like Dolby Vision and HDR10+, promising an exceptional content viewing experience.

The Professional Triple Camera with Leica Optics is the icing on the cake. Additionally, the 4700mAh battery with 67W turbocharging ensures long-lasting battery life.

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Realme GT 6 5G

The Realme GT6 delivers strong performance, staying true to the GT series’ reputation for speed and power. Powered by the Snapdragon 8s Gen 3, the device offers up to 16GB RAM and 512GB storage, ensuring smooth multitasking and gaming experiences. The 6.78-inch LTPO AMOLED display with a 120Hz refresh rate enhances visuals with HDR10+ and Dolby Vision support.

The camera setup includes a 50-megapixel primary shooter, an 8-megapixel ultra-wide angle shooter, and a 50-megapixel telephoto for portraits. Other interesting features include Stereo speakers, Hi-res audio support, and a massive 5500mAh battery with 120W fast charging! 

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OnePlus 12R

The OnePlus 12R is another interesting mid-ranger that is fueled by Qualcomm’s powerful Snapdragon 8 Gen 2 processor and offers great value. This flagship chipset paired with 16GB RAM and 256GB storage delivers lightning-fast performance, efficient battery life, and seamless multitasking. Adreno graphics further power an amazing gaming experience. The primary camera on the rear is equipped with a Sony IMX890 sensor with OIS that can capture vivid details. 

The appealing 1.5K LTPO ProXDR Display with Dolby Vision offers extremely high brightness and contrast. Even within its sleek design, the 12R makes room for a 5500mAh battery with 100W fast charging. 

Buy Now

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The vivo X200 series is expected to be the perfect amalgamation of cutting-edge camera technology and powerhouse performance, making it perfect for those who demand nothing but the best from their flagship phones!

Elite performance with an AI advantage

While we’re still waiting for the official specs to drop, the recent China launch and the India teaser have already given us a sneak peek of what’s coming. The vivo X200 series will debut with the powerful MediaTek Dimensity 9400 chipset, making it one of the first few phones in India to feature this powerhouse. Built on TSMC’s second-generation 3nm process, the chipset delivers impressive power efficiency. 

With its eighth-generation MediaTek NPU 890 AI processor, it brings 60 TOPS of ultra-high AI computing power while improving power efficiency for AI workloads. So, whether it’s smart photography, real-time translations, power efficiency or gaming enhancements, the vivo X200 series will keep up with all the AI-driven demands, keeping your phone future-proof and ahead of the game.

The chipset boasts a powerful CPU based on Armv9.2 architecture with MediaTek’s All Big Core Design, including a high-performance Cortex-X925 core clocked at 3.63 GHz, positioning it among the fastest mobile processors available! The X200 Series also benefits from the vivo and ARM partnership, including establishing a joint lab focused on deep innovation and performance optimisations. 

This essentially means that all the demanding games and apps on your phone will run butter smooth without any hiccups or any hint of lag. Compared to the last gen MediaTek Flagship chip, the Dminesity 9400 offers 35% faster single-core performance and 28% faster multi-core performance along with 35% more power efficiency.   

The 12-core GPU provides faster ray tracing for more realistic lighting and reflections in games. Whether it’s high-speed downloads, lag-free gaming, or juggling multiple online tasks, the MediaTek 9400 is fully equipped to impress. 

But yes, the most anticipated feature is the camera performance. The Vivo X200 Pro combines the power of a dual flagship chip setup to redefine mobile photography.  The Dimensity 9400 is designed to handle complex imaging systems and minimise power consumption while users are taking photos and videos. The real magic happens with the addition of vivo’s dedicated image processing chip which brings cutting-edge advantages like superior noise reduction, faster image processing, and advanced computational photography capabilities.

Together, these two chips ensure class-leading camera performance, making every shot crisp, vibrant, and professional. The vivo X200 Pro is expected to include the dedicated V3+ image processing chip that equips it with all the power it needs to deliver a class-leading camera performance! 

Camera expectations are riding high

As we mentioned, vivo has always managed to impress with camera performance on its X-series flagships and when you throw the ZEISS partnership into the mix, it’s clear that we’re in for something special. The collaboration between these two giants has consistently produced impressive results, bringing stunning low-light capabilities, incredible colour accuracy, and breathtaking details in images, portraits and videos. 

This year, the vivo X200 series will debut India’s first 200MP ZEISS APO Telephoto Camera! Indeed telephoto cameras are the most fun part of modern flagships, providing the thrill of peeking far away without moving an inch. 

Leveraging the large size and high-resolution sensor, vivo has also equipped the telephoto camera on these next-gen flagships to do a lot more! You’ll be able to capture stunning telephoto portraits with remarkable depth and sharpness, intricate telephoto macros packed with fine details, and dramatic telephoto nightscapes perfect for low-light photography. The X200 series promises to unlock an entirely new level of creativity, making it absolutely fun to zoom in and explore the finer details like never before!

Another interesting highlight of the upcoming phones is the Landscape mode, which integrates all the tools you need to capture perfect landscape shots in one place. Whether you’re chasing starry skies, snapping the perfect moonlit shot, or capturing that dreamy sunset glow, this mode will have you covered.

And yes, this telephoto camera is expected to be complemented by a class-leading 50MP VCS True Color Main Camera that promises to be a one-stop landscape photography tool.  

Simply Perfect

The excitement around vivo’s upcoming X200 series is palpable and this should be your next go-to flagship for a good reason. As we count down to the official launch, we are excited to see how these phones blend powerhouse performance with some of the top-tier camera tech on the market. The X200 series looks poised to push the flagship game even further and feels tailored for today’s on-the-go creators. We’re all eager to experience these devices and check how vivo redefines our expectations once again. The vivo X200 Series is expected to launch in India in December 2024, so stay tuned for more updates coming your way soon! 

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NVIDIA anticipated these changes well in advance and has successfully positioned its GeForce RTX graphics cards at the forefront of this shift. With AI Tensor Cores and advanced GPUs, NVIDIA GeForce RTX laptops are ideal tools for students, developers, and creators alike. Beyond raw power, they offer the ability to accelerate AI-driven tasks and streamline performance in everything from gaming to content creation. Let’s talk more about how they make a difference. 

GeForce RTX: Power for Work, Learning, and Creativity 

GeForce RTX laptops provide the computational muscle necessary for any demanding project, whether it’s in the classroom, the lab, or the studio. Here’s how they make a difference: 

How NVIDIA GeForce RTX Laptops Benefit Students?

NVIDIA GeForce RTX graphics cards make it easier than ever for STEM students to learn the in-demand AI skills that they will need to be successful in the industries related to computer science, data science, information sciences, economics and more. These GPUs are parallel processors, which means that they offload a lot of mathematical operations. 

Students who own laptops powered by GeForce RTX GPUs can now run AI workloads and projects on their computers faster and experience the same trusted technology stack that is used in research and in industry. 

NVIDIA’s GPU-accelerated artificial intelligence platform is the de facto standard for AI development and has been adopted by universities worldwide. NVIDIA also offers open-source software libraries and APIs for GPU-accelerated data science along with fundamental training content that students and learners can benefit from. 

And if you’re taking an online course, AI-driven features like noise cancellation and voice commands enhance virtual classrooms, making it easier to stay focused and engaged during online learning.

How NVIDIA GeForce RTX Laptops Benefit Creators?

NVIDIA GeForce RTX graphics cards are a game-changer for creative professionals like video editors, graphic designers, and 3D modellers. This is because they significantly speed up rendering times, which means you spend less time waiting for projects to process and more time focusing on creativity.

NVIDIA GeForce RTX laptops also allow you to leverage the full potential of 125+ AI-powered creative applications. For instance, NVIDIA Canvas allows artists to harness the power of AI and turn simple brushstrokes into a beautiful artwork in real time. You can use it to quickly generate backgrounds and landscapes and enhance your creative process. 

Many of the popular video editing, 3D rendering, photography, graphic design and broadcasting apps that creators use benefit from RTX acceleration. In essence, GeForce RTX laptops boost productivity and inspire creativity, letting you create amazing work without the frustrating wait times!

How NVIDIA GeForce RTX Laptops Benefit Developers?

AI is driving change across industries, from speech recognition and recommender systems to medical imaging and supply chain optimization. It provides enterprises with the computing power, tools, and algorithms their teams need to achieve impactful results.

With NVIDIA GeForce RTX GPUs that offer parallel processing, developers can run complex algorithms, manage vast datasets, and perform deep learning tasks with faster computation times, improving their overall productivity. These graphics cards enable quicker model training and real-time analytics. 

This power allows developers to experiment with intricate models, handle larger datasets, and unlock new possibilities in AI-driven applications.

Which NVIDIA GeForce RTX laptop is right for you? 

NVIDIA GeForce RTX laptops are available across different price segments and you can easily choose an option based on your specific needs. 

For those looking for both power and portability, models like the ASUS Rog Zephyrus G16, HP Victus 16, MSI Crosshair 16HX and, Lenovo LOQ, deliver the perfect blend. Students and professionals alike will find these devices well-suited for both STEM and creative tasks. 

For those who prioritize affordability, Acer Aspire 7, ASUS TUF A15 and Dell G15 offer strong performance at accessible price points, ensuring that no compromises are made when working on demanding tasks. 

The Dell XPS 14 and ASUS ROG Strix SCAR 16 (2024) provide another excellent option for creators and developers who need high-performance specifications for 3D rendering and AI workloads. 

The same technology powering world-leading AI innovation is built into every RTX GPU,  providing future-proof capabilities that ensure you stay ahead of technological advancements. Whether you’re working on generative AI, programming complex systems, or diving into digital art, GeForce RTX laptops are designed to grow and adapt to your needs. You can also take advantage of the ongoing festive season sales and get amazing deals on NVIDIA GeForce RTX laptops. You can explore a wide range of options on Amazon and Flipkart and find the right model that perfectly suits your needs.

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Now, let’s see how the Motorola edge50 Pro measures up against its rivals, including the OnePlus Nord 4 5G, Samsung Galaxy S23 FE, Realme 13 Pro, and Vivo V40 Pro.

World’s 1st AI-Powered Pro-Grade Camera: Setting new benchmarks

One of the primary highlights of the Motorola Edge50 Pro is its camera system. It is equipped with the world’s first AI-driven pro-grade camera. The camera is also validated by Pantone and assures of lifelike colours and precise capture of human skin tones.

The motoAI adds several handy and seamless AI refinements for your photos and videos. The AI Photo Enhancement feature can analyse clicked images and then automatically enhance their quality. The AI Adaptive Stabilization can analyse camera shakes and apply corrections in real time to dramatically reduce shakes and blur. The Tilt-shift Mode is a lot of fun and uses AI to blur the background in portraits for a dynamic effect.  

Equipped with a 50MP primary camera, the phone boasts the widest f/1.4 aperture in its segment, along with OIS for better low-light performance and steadier videos. This gives it an edge over competitors like the OnePlus Nord 4 5G, Samsung Galaxy S23 FE, Realme 13 Pro, and Vivo V40 Pro, all of which feature narrower aperture lenses on their primary cameras.

The Motorola edge50 Pro also offers the most versatile camera system in its class. It includes a 13MP ultrawide sensor that doubles as a macro camera, ideal for capturing wide landscapes, group shots, and intricate close-ups in sharp detail. Additionally, the phone features a 10MP telephoto lens with 3x optical zoom and 30x AI zoom, allowing you to zoom in on subjects without losing clarity.

Up front, the phone sports a 50MP selfie camera with autofocus and an f/1.9 aperture, ensuring crisp, vibrant self-portraits. Both the front and rear cameras support 4K video recording, making content creation even more engaging.

In summary, the Motorola Edge50 Pro is loaded with several interesting camera features designed to improve your captures.

Unmatched Clarity and Fluidity with 144Hz True Colour Display 

Motorola edge50 Pro impresses with the sharpest, smoothest and most immersive display in its segment. The True Colour pOLED display has a crisp 1.5K resolution with deep blacks, impressive peak brightness and exceptional contrast. Moreover, this is the segment’s only Pantone Validated display which ensures that users experience accurate colours and skin tones. The 144Hz refresh rate is a significant advantage over the 120Hz display of competitors. This will help improve gaming, scrolling and overall user experience with fluid visuals and animations. 

The display is HDR10+ compliant and can reproduce rich colours with a wide dynamic range. SGS Eye Protection technology helps reduce eye strain, providing a significant advantage for users who typically have long screen-on times. With curved edges, the display not only enhances the phone’s sleek, modern design but also features functional Edge Ambient Lighting for notifications.

Charge like a Pro with 125W TurboPower

Fast charging on phones is like a power-up for your battery! With just a quick plug-in, you can snag hours of juice in mere minutes — perfect for those “I need power, and I need it now!” moments. The Motorola edge50 Pro raises the bar with its impressive 125W TurboPower Charging, redefining what speed means in the smartphone world. Additionally, it boasts 50W TurboPower Wireless Charging, a standout feature in its category where many rivals lack even basic wireless charging. It’s also the first phone in its segment to support 10W power sharing, allowing you to not only recharge your phone rapidly but also power up accessories like your earbuds on the go!

In comparison, the OnePlus Nord 4 5G and the Realme 13 Pro+ offer 100W and 80W fast charging, respectively but without wireless charging. The Samsung Galaxy S23 FE comes with just 25W fast charging and only 15W wireless charging. The Vivo T3 Ultra and Vivo V40, on the other hand, offer 66W fast charging without wireless charging. The Motorola Edge 50 Pro is in a league of its own!

Power of Generative AI at your fingertips!  

Generative AI is quickly becoming the must-have feature for smartphones, merging creativity and convenience in exciting new ways. The Motorola edge50 Pro takes this trend to the next level, offering a wealth of creative options for personalising your device.

One standout feature is the AI-powered Style Sync, which can generate custom wallpapers tailored to your outfit, providing a playful yet practical way to express your style. And this is just the tip of the iceberg — Motorola has promised to introduce even more features through OTA updates. 

That’s also why going for the 12GB variant is essential since it ensures that all those AI functionalities run smoothly. That extra RAM is vital for powering a seamless AI experience.

The Motorola edge50 Pro seamlessly supports Google’s AI features, including Magic Eraser, Photo Unblur, and others available through Google Photos. Additionally, you can easily download the Google Gemini Assistant from the Play Store.

Elevate your style and make a statement 

With its eye-catching silicon vegan leather finish, Motorole edge50 Pro is all about making a statement. You can pick your vibe from five fabulous Pantone colours—Caneel Bay, Vanilla Cream, Moonlight Pearl, Luxe Lavender, and Black Beauty—and let your personality shine. 

And it’s not about just looks. The solid metal frame gives this phone a substantial feel and durability. With IP68 water resistance, it can dive into up to 1.5 meters of freshwater for 30 minutes! So whether you’re dancing in the rain or taking an accidental plunge in the pool, the edge50 Pro is built to keep up with your adventurous spirit!

Get the Edge – Powerful performance with refined software

The Motorola edge50 Pro offers clean software along with dependable performance. Hello UI keeps the experience close to stock Android while adding extra perks to ensure a smooth, intuitive experience. Running on Android 14, Motorola has your back with promises of 3 years of OS upgrades and 4 years of security updates, so your phone stays fresh for ages.

Advanced features like Smart Connect, Moto Secure, Family Spaces, and Moto Unplugged take your user experience to the next level. And let’s not forget what’s under the hood: the Snapdragon 7 Gen 3 delivers an impressive AnTuTu score of over 850K+. Plus, with support for 15 5G bands and Wi-Fi 6, you’ll enjoy lightning-fast connectivity.

Specs Showdown: Motorola edge50 Pro vs. the Rest

Don’t miss out on this steal of a deal!

If you’re looking for a phone that offers amazing value under Rs. 30,000. Motorola edge50 Pro with 12GB RAM and a generous 256GB storage offers a very lucrative price-to-performance ratio, you’ll snag flagship specs without emptying your wallet. Originally listed at Rs. 35,999, it’s now available at an exciting Flipkart’s Big Billion Day price of Rs. 29,999! But wait, there’s more! With some nifty bank discounts, the final price drops to a mere Rs. 27,999*, giving you a total discount of Rs. 8,000!

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The role of PC manufacturers in this AI-driven shift cannot be understated. As the demand for more powerful and efficient computing solutions rises, companies are driving innovation to create systems that not only support AI applications but also enhance their performance. Among these innovators, MSI stands out for its commitment to making AI technology accessible and practical for a wide range of users.

In a candid conversation, Derek Chen, the Vice President of Global Business and Marketing of MSI laptops, revealed how MSI is making significant strides in leveraging AI technology in computing. He highlighted 2024 as a pivotal year for AI tech, emphasising the company’s efforts to make these advancements accessible to consumers worldwide.

The power shift: AI processing on the edge

AI applications are gaining popularity, from intelligent image editing software to voice assistants that can translate languages in real time. However, these advancements often rely on cloud processing, leading to frustrating lag and, more importantly, security concerns.

“The growth of AI services and applications is particularly exciting because it’s shifting from a purely cloud-based model to a ‘cloud-plus-edge’ approach,” said Derek Chen, the Vice President of Global Business and Marketing of MSI laptops. This means processing power isn’t solely concentrated in massive data centres; it’s increasingly moving to the edge of the network – your laptop, in this case.

There are several advantages to this approach:

• Reduced latency: By processing data locally, AI applications on your laptop experience significantly less lag compared to relying solely on the cloud. This is crucial for real-time tasks like facial recognition or voice translation.

• Faster speeds: No more waiting for information to travel back and forth from the cloud. Edge AI allows for quicker calculations and overall faster performance. For example, MSI’s “MSI AI Artist,” designed specifically for AI-driven image creation, processes all calculations directly on the laptop. This results in image generation speeds up to seven times faster than traditional cloud-based processing (*1).

• Enhanced security: Sensitive data stays on your device, minimising the risk of security breaches that can occur during cloud transmission.

Users will notice not only faster performance but also extended usage time. Equipped with dedicated computing units for AI, the AI-powered laptops significantly reduce power consumption. For instance, MSI’s AI-powered laptops consume remarkably less power when running the commonly used background blur function in video conferences. This efficiency translates to longer battery life.

This trend is evident in the skyrocketing demand for AI interfaces directly on client devices like laptops. In fact, this has led to a rapid expansion of AI applications on personal computers, with their numbers doubling at an accelerated pace. Companies like Microsoft, Intel, Adobe (and many more) are actively integrating AI into existing applications, recognizing the shift in user behaviour and the need for powerful AI capabilities at the user’s fingertips. Intel forecasts that in the near future, more than 60% of new software and features will be AI-driven. For instance, over 500 AI applications are already optimized for Intel’s latest Lunar Lake processors. 

Laptops designed specifically for AI provide higher performance and longer battery life.

AI-Powered Laptops expected to capture over 30% of market share by 2025

This is where AI laptops come in. They are designed to handle complex AI tasks locally and, on your device, eliminating the need for constant cloud connections. IDC, Canalys, Gartner, Digitimes, and other industry research institutes predict a staggering 30% market share for AI laptops by 2025, making it a clear indicator that the future of computing is intelligent.

A visionary approach to AI:  How MSI leverages AI for personalized computing

MSI laptops are perfect fits as your AI partner! MSI isn’t just a name in laptops, it’s a reputation for cutting-edge technology, exceptional performance, and reliable quality. For four consecutive years, MSI has been recognized as the top laptop brand in PCMag’s annual consumer survey, cementing its reputation in the high-end laptop market. MSI consistently excels in areas such as performance, innovation, service, and usability. With over 20 years of experience designing and manufacturing laptops, MSI boasts a rich history of innovation. In this new era of AI, performance, quality, and innovation are more important than ever, and MSI remains at the forefront of these advancements.

Anticipating the future, MSI has been investing in AI research and development since 2018. As early as 2022, MSI introduced the concept of the “Technological Singularity,” foreshadowing a major technological revolution. In 2023, MSI turned this vision into reality by launching its first generation of AI-powered laptops, marking the beginning of a new era in computing. By 2024, MSI had made a significant leap into the AI PC market, unveiling an impressive range of next-level AI laptops that have set a new standard in the industry.

“MSI began investing in AI research and development long before the concept became widely recognized,” says Derek Chen. “Our initial vision was simple: to enable users to optimize their laptop’s performance effortlessly, eliminating the need for complex settings.”

Derek adds, “MSI has spent years developing intelligent, AI-driven applications, creating software and features designed to meet the needs of diverse users—whether gamers, creators, or business professionals. Our AI technology automatically adjusts to enhance the user experience across gaming, meetings, and online entertainment. By partnering with companies like NVIDIA and leveraging the latest technologies, we’ve built on years of experience. This dedication has allowed us to take a significant lead in AI development.”

With so many software options and settings, it’s easy for users to feel unsure about how to use them or even be unaware of their existence. MSI solves this by using the latest AI technology to simplify the process, allowing the system to automatically adjust and optimize performance. That is the magic of “MSI AI Engine!” This intelligent system works seamlessly in the background and learns your usage habits and current needs with AI, making smart adjustments to settings like performance, audio, visuals, and even keyboard and device backlighting.

For example, when you start a video conference, MSI AI Engine turns on “MSI AI Noise Cancellation Pro,” automatically improving your video and audio. It enhances the camera image in low light, removes background noise from both sides, and ensures the speaker’s voice is clear. With “MSI AI Engine,” everything works seamlessly in the background, integrating and adjusting various software and hardware settings to keep your laptop performing at its best. You don’t need to worry about tweaking any features or having technical knowledge—the AI system handles it all for you.

Unlocking the creative spark with built-in AI

Along with the “MSI AI Engine” and “MSI AI Noise Cancellation Pro,” MSI has created several AI tools designed to help you be more creative.

If you’re feeling stuck on a project or can’t find the right image for a report, “MSI AI Artist” is here to help. This offline AI tool lets you quickly generate images with ease. “MSI AI Artist” is built specifically for the creative minds. You can create images from text or provide an existing image for the AI to produce similar-style artwork. It generates impressive JPG files and even layered Photoshop files, allowing you to tweak and adjust your work further—ideal for sparking new ideas or finding the perfect illustration.

MSI also revealed that “MSI AI Artist” will soon let you control the system using natural language. Instead of searching through different programs and settings, you’ll be able to use simple, conversational commands. For instance, if you say, “Extend battery life,” the AI will automatically adjust settings to maximise battery performance.

When you have a large number of documents or data to read and analyze, you can use the “MSI AI Chat.” It can quickly analyze the content, summarize the information, and answer your questions. This is a great tool to speed up your work. Since everything runs offline on your laptop, there’s no need to worry about privacy or leaking important information.

Choosing your ideal AI partner: MSI laptops offer a wide range of options

Beyond its early investment in AI, MSI laptops have long been recognized for their exceptional innovation, quality, and robust R&D capabilities. As a result, industry leaders like Intel, AMD, and NVIDIA trust MSI laptops to showcase their latest advancements. These tech giants not only collaborate with MSI to create cutting-edge AI laptops but also grant MSI the privilege of launching these laptops months ahead of other brands. This makes MSI laptops the ideal platform for demonstrating the next generation of AI capabilities.

At IFA 2024, Europe’s largest consumer electronics show, MSI introduced eight new AI laptops specifically designed for the new AI era. The laptops meet Microsoft’s Copilot+ PC standards and feature Intel Lunar Lake and AMD Strix Point processors, which are built to boost AI computing with over 40 NPU TOPS of AI processing power. This ensures an enhanced AI experience with battery life that lasts an entire working day. With MSI laptops, you will be well-equipped to handle various AI applications. Hundreds of AI services are already optimized for these processors, ensuring you get the most out of your system’s performance and resources—and that number is rapidly growing.

For users demanding top performance, MSI combines the latest AI processors with NVIDIA GeForce RTX graphics cards, using Tensor Core acceleration to handle massive AI tasks with incredible computing power. This powerful combination enhances everything from gaming to software used by creators. 

AI can greatly improve game graphics and smoothness, delivering stunning visuals and better gameplay. This level of performance is even suitable for AI developers, enabling the training and deployment of large language models (LLMs) and creating unique AI-powered text assistants. For creators, AI brings a host of previously unimaginable conveniences to their favourite software—such as effortlessly removing backgrounds from images or intelligently replacing objects in videos—making the creative process easier and saving valuable time. Handling AI tasks directly on the laptop ensures faster performance and keeps your data private. This powerful combination in MSI laptops offers the best AI experience for gamers, creators, and anyone seeking high-performance computing.

MSI offers various options to suit different needs: Gaming laptops for eSports players and AI developers; Content Creation laptops for video editing, graphic design, and 3D rendering; and Business & Productivity laptops for professionals needing high performance. To find MSI’s AI-powered laptops, look for models with “AI” in their names. MSI’s AI laptop lineup covers a range of uses, so you can find the perfect one for your needs.

Step into the future of computing: Experience the power of AI with MSI

As the world moves toward smarter, more intuitive technologies, the rise of edge AI is redefining the landscape of personal computing. No longer confined to the cloud, the power of AI is now closer than ever— right at your fingertips. Leading this charge, MSI laptops are engineered to embrace this exciting new era, equipping you for the future of intelligent computing.

Your next breakthrough in productivity and creativity starts here. With an AI-powered MSI laptop, you’re not just preparing for today—you’re future-proofing for the innovations of tomorrow. Whether you’re chasing enhanced performance, creative freedom, or an effortless digital experience, MSI delivers a laptop that is ready to elevate every aspect. The future is intelligent, and MSI is your gateway.

List of MSI laptops that meet Microsoft’s Copilot+ PC standards

Powered by Intel Lunar Lake processors

• Prestige 13 AI+ Evo
• Prestige 14 AI+ Evo
• Prestige 16 AI+ Evo
• Summit 13 AI+ Evo

Powered AMD Strix Point processors

• Stealth A16 AI+
• Prestige A16 AI+
• Summit A16 AI+
• Creator A16 AI+

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Don’t miss the exciting Festive Season Deals! 

Consumers can avail a discount of up to 45% on MSI laptops this festive season on MSI’s 20th anniversary. The sale will continue from September 16 to the end of October and consumers can get exclusive discounts and bundle offers on MSI gaming laptops and handhelds. As an exclusive offer, you will get an Assasin Creed Shadows game bundle with MSI Gaming Laptop with 12 / 13 / 14th Intel Core H-Series Processors purchased from authorised physical retailers. 

You can also explore all exciting deals on MSI laptops here. These discount offers are also available at your nearest Chroma store.

Now, to simplify your buying decision, we have listed some of the best options you can pick from. 

Thin 15 B12UCX-1695IN 

MSI Thin is a great option for students who are looking for a powerful yet affordable laptop for modest gaming needs. The Intel Core i5 -12450H octa-core processor driving this machine is paired with 16GB RAM (8GB x 2 DDR4) and 512GB storage. The laptop also features discrete Nvidia GeForce RTX 2050 graphics, optimised for its slim form factor, with support for AI features like NVIDIA DLSS. The MSI Thin Gaming laptop has a 15.6-inch Full HD display with a 144Hz refresh rate. The Cooler Boost technology helps keep the temperature in check during demanding workloads. 

Price – ₹49,990 (Buy Now)

Cyborg 15 A12UCX-264IN 

This is another affordable MSI gaming laptop that is powered by Intel Core i5 12th Gen 12450H processor paired with NVIDIA GeForce RTX 2050 graphics, 16GB RAM and 512GB of SSD storage. This is a good option for beginners looking to enjoy popular games like GTA5, Witcher 3,  esports titles and popular FPS games at moderate settings. The laptop features a 144Hz display and benefits from MSI’s CoolerBoost technology that helps with consistent performance during extended gaming sessions. MSI also includes a decent assortment of ports including a USB 3.2 Gen Type-C port, HDMI 2.1, and RJ45 LAN connector.  

Price – ₹54,990 (Buy Now)

Cyborg 15 A12UDX-1049IN 

This MSI Cyborg 15 is a well-rounded gaming laptop that combines power and portability. It features an Intel Core i5-12450H processor, 16GB of RAM, and a 512GB NVMe SSD, making it ideal for smooth multitasking and gaming. The laptop’s NVIDIA GeForce RTX 3050 GPU with 6GB of GDDR6 memory makes it suitable for a wide variety of games at 1080p resolution. Its 15.6-inch Full HD display with a 144Hz refresh rate thus offering detailed visuals and fluid gameplay. The laptop weighs less than 2 Kg and should be a decent option for gamers on the go. 

Price – ₹62,990 (Buy Now)

Cyborg 15 A12VE-071IN 

This mid-range gaming laptop is an appealing option for gamers seeking dependable performance without breaking the bank. It is powered by 12th Gen Intel Core i5-12450H processor and NVIDIA GeForce RTX 4050 GPU with 6GB GDDR6 memory that should be able to handle fast-paced shooters or vast open-world adventures with ease. The 15.6-inch FHD display with 144Hz display further offers smooth visuals and gameplay. The processor is backed by 16GB DDR5 RAM and a 512GB NVMe SSD which make this laptop a reliable choice for gaming enthusiasts.

Price – ₹72,990 (Buy Now)

Cyborg 15 A12UDX-1048IN

This Cyborg laptop has a unique see-through design that gives it a futuristic look. It is a powerful gaming laptop featuring a 12th Gen Intel Core i7-12650H processor and NVIDIA GeForce RTX 3050 graphics. Its 15.6-inch FHD 144Hz IPS-Level display provides smooth visuals, while the multi-core architecture of the i7-12650H promises smooth multitasking and gaming performance. This should be a great option for gamers and creators who need a powerful, portable, and feature-rich laptop to handle demanding games and applications. 

Price – ₹78,990 (Buy Now)

Cyborg 14 A13VE-201IN 

Yes, this one is pricier than 80K, but you can get it for a discounted price in the ongoing sale and it makes for a great option if you are willing to extend your budget by a bit. The MSI Cyborg 14 is designed for gaming enthusiasts, offering the power to smoothly run a wide range of games, from fast-paced shooters like Call of Duty and Fortnite to expansive open-world adventures like The Witcher 3 and Cyberpunk 2077. With its NVIDIA GeForce RTX 4050 graphics card, gamers can enjoy ray tracing and AI-enhanced graphics for immersive gameplay. It is powered by the 13th Gen Intel Core i7 13620H processor with 16GB DDR5 RAM and a 512GB NVMe PCIe Gen4x4 SSD for fast performance. 

Price – ₹99,990 (Buy Now)

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It checks all the right boxes with its lightning-fast performance, stunning 16:10 display, and advanced AI technologies, designed to meet the needs of even the most demanding gamers and creators. Let’s elaborate on five reasons why it stands out!

Full Power Performance 

When it comes to gaming laptops, performance is like the ultimate power-up you need. The high-performance MSI Crosshair HX is fully equipped to keep your frame rates high and your enemies on their toes.

The laptop is powered by Intel’s powerful 14th gen HX series processor, the Core i7-14700HX, with 8 performance cores, 12 efficiency cores and a max turbo frequency of 5.5GHz! That’s not all, this processor also benefits from the new Intel Application Optimization feature that adjusts how resources are used in real time to ensure that your games run even better. The processor is backed by superfast DDR5 RAM and PCI-E Gen 5 SSD storage. 

And yes, you also get to leverage the power of Nvidia 40 series discrete graphics (up to Nvidia GeForce RTX 4070 140W) that promise up to 30% gen-to-gen performance boost along with enhancements like upgraded DLSS 3.5 and Ray Tracing. MSI also adds a Mux switch that gives users the freedom to switch to the low-power integrated GPU and conserve battery while doing basic tasks like documentation and browsing. 

What really sets a gaming laptop apart is its efficient thermals. The Crosshair HX series is equipped with MSI’s Cooler Booster 5 technology, featuring six exhaust and two intake vents, ensuring the laptop stays cool even during intense gaming sessions. This not only keeps performance smooth but also extends the life of your laptop, so you can game longer without worrying about overheating!

16:10 Display for ultimate clarity

The MSI Crosshair 16 HX’s sharp and crisp display is the secret weapon you didn’t know you needed. This laptop features a 16:10 display with a stunning QHD+ (2560 x 1600) resolution and a 240Hz refresh rate. 

The extra vertical space lets you see more in every game frame and provides a productivity boost for work and creator apps. Whether you’re dodging enemy fire or soaking in the breathtaking landscapes of an open-world game, this display ensures you’ll catch every detail and enjoy a smooth, immersive experience.

Moreover, the laptop allows you to connect up to two external displays via USB Type-C and HDMI ports, giving you more freedom to expand your view and enhance your productivity. 

Appealing gamer-centric design 

The Crosshair 16 HX flaunts a modern look and a futuristic spacecraft pattern on the interior. The laptop has a high-performance gaming keyboard with a focus on style and customisation, setting the perfect gaming vibe. 

It includes 99 gamer-designed keys with 1.7mm key travel to enhance responsiveness. There is also a number pad, semi-transparent keycaps for WSAD and arrow keys to improve visibility and customisable 24-zone RGB lighting to immerse. 

AI-Ready 

Crosshair 16 HX integrates advanced AI technologies that make it future-ready. The MSI AI Engine automates performance optimisations, adjusting settings like performance modes, RGB lighting, audio, and screen colour based on the active application and user preferences. This ensures gamers get the best possible experience without manual tweaks and can focus on their gameplay.

For creators, the laptop comes with MSI AI Artist, an AI-driven image generator that operates locally on the machine. With features like text-to-image generation and layered PSD outputs, it will help creators with high-quality image generation without compromising privacy.

Great Value for money

The best part is that all these cutting-edge features come at an extremely competitive price. The Crosshair 16 HX, equipped with Nvidia GeForce RTX 4060 graphics, 16GB DDR5 RAM, and 1TB PCI-E Gen 5 SSD storage, is available for just Rs. 1,40,000. For those seeking even more power, the 32GB RAM variant with Nvidia GeForce RTX 4070 graphics is also an option available for just Rs. 1,79,990. Additionally, you can take advantage of festival season discounts, cashback and exchange offers to further reduce the effective price. 

• MSI Crosshair 16 HX 32GB, NVIDIA GeForce RTX 4070 – Buy Now
• MSI Crosshair 16 HX 16GB, NVIDIA GeForce RTX 4060 – Buy Now

Also Consider: MSI Cyborg 14

The MSI Cyborg 14 gaming laptop is another exceptional deal to grab during festive sales, offering top-notch performance and features at a competitive price. Powered by the latest Intel 13th Gen i7-13620H processor, 16GB RAM, and 512GB NVMe SSD, this laptop promises seamless gaming and multitasking experiences. The 14-inch FHD+ 144Hz display and Nvidia GeForce RTX 4050 graphics card offer stunning visuals and smooth gameplay. 

The Cyborg 14 is AI-ready and integrates MSI AI Engine and MSI AI Artist as well. Moreover, it comes bundled with Microsoft Office 2021, providing access to essential productivity tools like Word, Excel, and PowerPoint. Weighing just 1.6kg, this powerful laptop is also suitable for on-the-go use. With its impressive specs and software bundle, the MSI Cyborg 14 is a great value proposition during festive sales.

• MSI Cyborg 14, 16GB, NVIDIA GeForce RTX 4050 – Buy Now

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The longstanding legacy of innovations includes high-resolution selfie cameras, dual front cameras, the world’s first 32MP pop-up selfie camera, and the world’s first dual pop-up selfie camera. With the vivo V23 series, the company introduced a colour-changing back panel. The colour-changing Fluorite AG glass changes colour when exposed to sunlight and other sources of artificial UV rays. The vivo V27 series introduced the Wedding style portrait features designed exclusively to capture the grandeur of Indian weddings. 

More recently, the brand introduced Studio Quality Smart Aura Light that helps capture perfectly balanced portraits irrespective of ambient lighting. The V30 series further raised the bar for portraits with the Zeiss Professional Portrait Camera for the Pro model, and now the two upcoming V40 series phones are expected to take camera capabilities to new heights with the ZEISS camera system integrating the impressive ZEISS Multi-focal Portrait mode. 

Bringing professional photographic standards to smartphones. 

vivo and ZEISS have together co-engineered impressive imaging systems for vivo X-series flagships for many years using advanced optical design and professional quality standards.

ZEISS has long been synonymous with exceptional optics, thanks to over a century of innovative advancements in optical design. By expertly addressing common optical challenges such as flare, ghosting, colour fringing, and distortion, ZEISS has established itself as a leader in meeting the demands of photographers and cinematographers. 

There is more to a perfect image than just getting the technicalities right. The vivo-ZEISS partnership emphasises understanding consumer preferences and delivering imaging solutions that meet their needs. A lot of work goes in vivo ZEISS Imaging Lab to ensure that your captures don’t just look accurate but also evoke an emotional response. 

ZEISS Multifocal Portrait mode for instance is a game-changer for portraits. It essentially combines multiple focal lengths into a single portrait mode, allowing users to capture different perspectives and styles without physically changing lenses.

This allows users to use different professional portrait modes: 1x (24 mm) Distagon, 1.5x (35 mm) B Speed, 2x (50 mm) Biotar, 3.5x (85 mm) Sonnar, and 4x (100 mm) Planar. Each mode comes with a ZEISS lens effect, enhancing the bokeh effect and providing natural-looking skin tones for the best portrait results.

ZEISS Style Bokeh allows users to choose between 7 different styles. The cine-flare style for instance can add artificial glares to your portrait shots. This can enhance your images with a single-point light source in the backdrop, like the sun when you are shooting outdoors. Or when you are clicking portraits in sufficient lighting, you can use the Biotar to add a swirly style bokeh, which creates a dynamic and eye-catching background.

And for the first time, a wealth of premium features along with the advanced ZEISS Camera technologies are expected to be available starting at Rs. 30K to 40K with the Vivo V40 This opens up amazing smartphone photography and unique design innovations for young Indians!

The vivo V40 Pro will feature a 50MP ZEISS OIS main camera with a Sony IMX921 sensor and a 50MP ZEISS Ultra Wide-Angle camera. The highlight is the 50MP ZEISS Telephoto Portrait Camera with a Sony IMX816 sensor, offering 2x optical zoom and 50x ZEISS Hyper Zoom. Moreover, you will be able to leverage ZEISS Multifocal Portrait mode and ZEISS Style Bokeh to exercise amazing creativity in portraits. 

On the front, there’s a 50MP ZEISS Group Selfie camera. The impressive camera system also includes Studio-Quality Aura Light, which provides a soft, natural-looking light to reduce harsh shadows and improve facial features. This can dramatically improve your portraits, even in unfavourable ambient lighting conditions. 

The ZEISS Cinematic Bokeh Video feature elevates your videos to a new level of cinematic quality with its distinctive oval flares and portrait bokeh. It uses a 2.39:1 aspect ratio, a bokeh portrait video algorithm, and an AI depth algorithm to create a more natural bokeh effect and add a film-like quality.

That’s a lot of camera power in a V-series smartphone!

The vivo V40 series phones make a striking impression with their stunning designs and sleek aesthetics. In fact, these are India’s slimmest smartphones in the 5500mAh battery category! Moreover, there is also 80W FlashCharge to quickly top up the lost juice!

They will be available in two unique and stunning colour options – Ganges Blue and Titanium Grey. The vivo V40 will additionally be available in Lotus Purple colour inspired by the serene beauty of a lotus flower.

Vivo V40 Series will be packed with a slew of interesting AI features. The AI Portrait Suite will include several smart AI tools to enhance your portraits like AI Eraser, AI Photo Enhancer, and AI Group Portrait. There is also AI Superlink that will help with performance optimisation and smart network management.  

Another standout feature of the vivo V40 series is its IP68 dust and water resistance. This ensures that the V40 smartphones can withstand dust and are protected against water immersion up to 1.5 meters for up to 30 minutes. Whether you’re caught in the rain or accidentally drop your phone in the water, the IP68 rating offers peace of mind. In fact, the V40 series has undergone over 70 rigorous tests to guarantee its durability and reliability.

With their impressive specs and inclusion of so many premium features like ZEISS optics, the Vivo V40 and V40 Pro are set to be game changers in their price segment. 

Needless to say, we are eagerly awaiting the official launch on August 7, when the vivo V40 series phones will be revealed in full glory.

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